"The numbers came in weak. They need to set records every time they report to keep up the momentum," said Colin Gillis, analyst at BGC Partners.

October 19

"The numbers came in weak. They need to set records every time they report to keep up the momentum," said Colin Gillis, analyst at BGC Partners.

Financial Analyst: "I expect Apple to make uhh, 20 million sales of iPhones. Yeah, nice round number sounds good"
Two Months Later
Financial Analyst: "Apple didn't sell that imaginary figure I pulled out of my ass? Sell sell sell."